83% of SMBs (small businesses) believe digital marketing (DM) is crucial for their businesses. Can you beat that? A simple "No". The modern world is increasingly driven by digital media. We are constantly hooked to the Internet for something or the other.
Such a digitally-influenced space makes a digital presence more than compulsory for every business to reach customers. Boosting sales figures is the prime goal for SMEs taking to DM today. Added to it, SMEs are also counting on online marketing for enhancing brand awareness, lead conversion, and improvement of website traffic.
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The post below shares the significant benefits of digital marketing for small businesses.
Customers are online
80% of potential consumers take to online media for information. When we come across a new business or company, the immediate reflex is to search for digital marketing in the web world. Gone are the days when we used to visit a store physically or call it up to know about it.
Thus, it's extremely crucial for a small business to have a strong presence online and digital marketing is the tool for it. Put simply, if your potential customer can't find you online, she will immediately go to your competitor.
To connect to the modern "smart" world
Mobile phones are no longer used for mere calling or texting. In fact, smartphones are one of the most important tools to browse the web world today. 91% of American adults are in constant touch with their smartphones.