Every small business needs to let potential customers know about their products and services. This is most often done through social media platforms, websites, and email marketing.
But, one of the oldest marketing methods, the humble flyer, is just as strong as ever and shouldn’t be dismissed. Below we explore the importance of leaflet printing for every small business.
Why do you need to use flyers?
Flyers are an easy and effective way to tell people on the street about your services and products. They may have never seen your website, or may not be on social media. Even if they are online, they may take more notice of a flyer that is handed to them rather than scrolling through their news feed.
Our attention spans are sadly getting shorter, so a flyer is a quick way of grabbing that potential customer’s attention.
You need to get it right
A professionally designed and printed flyer will make a much better first impression than a handwritten one, and first impressions really do matter.
Using an online print design service will not only make the process effortless with its step-by-step guide and online checks, but it will also save you a lot of time.
Always print in color
You cannot underestimate the importance of color on your flyer. Always try to avoid printing in black and white unless your design requires it. Try to limit your color choice to two or three and that makes the print easy to read. Using too many colors can appear messy and make the information more difficult to process.