One of the most amazing features of the Web is that it allows many people to take advantage of features they did not originate. Livejournal, Twitter, Digg, Reddit, and each of the many other Social Media sites were proposed and implemented with a relatively small cadre of people, yet thousands of businesses are finding ways to use these sites for promotion and improvement every day. These sites allow for communication with the nearly captive audience that is any business' dream.
Of course, as is the case with any innovative process many businesses jump into smm in UK without understanding the problems at hand and find themselves ignored or scorned for seeming to be incompetent.
In some cases, this is a failure of research, while in others it is a case of forgetting that these audiences are indeed people with complex opinions and attitudes. Combine these traits with the mass communication capability of the Internet, and you have equal potential for word of mouth fame or disaster.
Before jumping into SMM, every business needs to consider the core options available to them and see just which ones truly suit the organization and its needs.
The leadership must consider the objective of their business and the audience that will facilitate this objective. Then they should consider not just which Social Media sites this audience frequents, but how to reach them in a way that makes them care. To that end, what follows is a short review of some Social Media sites and a comparison of their roles to highlight these issues.
Twitter is Social Media at its barest; short messages are sent out to anyone following the account, usually consisting of no more than a brief comment or a short URL. US President Barack Obama relied heavily on Twitter during his successful White House bid, using it to promote rallies and campaign meetings. The very brevity of Twitter gives it some of its most unexpected strength.